The Mad World of William M. Gaines

As a sucker for books on the fascinating history of comic books, I’m thankful that the Hero Initiative drew my attention to this bio on Mad Magazine founder William M. Gaines by Frank Jacobs, which is now back in (digital) print through Wowio. 272 pages for only $8!
Some praise for the book includes:

The Mad World of William M. Gaines is one of the classic biographies of comic book history, and helped set the standard for those to follow.  Frank Jacobs’ book richly deserves to be kept in print.”

—Roy Thomas, co-founder and editor, Alter Ego magazine

“I learned more about writing from Mad magazine than would be seemly to admit, and Frank Jacobs was my favorite writer in its stable, so it’s no surprise his bio of the Great and Powerful Gaines was an instant classic to me.  But it’s the world beyond—and before—Mad magazine, the dark world of E.C., of pulp, horror, and censorship that made it indelible, and a book not just for Mad fans but for everyone.”

—Joss Whedon, Avengers director and Buffy the Vampire Slayer creator

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