Smell Like Stark, Look Like Osborn

Fragrance manufacturer Diesel has put out  a new men’s cologne, with their Only The Brave bottle now covered in red and gold. Fittingly so, as the fragrance is tying into May’s Iron Man 2. Fair enough, as all manner of products are getting in on the marketing ploy. The scent consists of, “top notes of lemon blossom, mandarin and coriander leaves,” and a bunch of other stuff. It’s been noted that an Iron Man fragrance consisting of mandarin is rather ironic, as Mandarin is one of his earliest foes. What’s more interesting, and rather surprising (and frustrating) is that the box’s artwork shows Iron Patriot, NOT Iron Man. What?! Usually Marvel licensing don’t drop the ball on stuff like this, but considering Tony Stark’s armoured alter ego is Marvel’s current golden boy and cinematic cash cow, this opportunity for further brand recognition is quite the missed opportunity.

For those not in the know, Iron Patriot is classic Spider-Man foe Norman Osborn (Green Goblin) who stole one of Tony Stark’s Iron Man suits, and had it rebranded with a Captain America colour scheme, when he formed his own Dark Avengers. In fact the interior pages on the box don’t even look like they’re from an Iron Man comic at all. Do the Diesel people not even know what he looks like?